Who are the major players in your market? And who are your direct competitors / peers?
Now you can analyze over 4,300 single-family (and multi-family) lenders in HMDAVision. You can select peers individually, or create a peer group and do side by side comparisons.
Competitive Analysis
Why do they win? Are they offering niche products? Pricing more aggressively? Serving better a target market?
What channels are they using?
Who do they sell on the secondary market?
How does your pricing strategy compares to your peers?
What is the loan product mix are they offering?
Are your peers leaving any opportunity on the table?
What is your market share vs. your closest competitors?
Are you more or less efficient (apps-to-close) than your peers?