PRI

Why do you need housing and demographic insight?

In the constantly changing housing landscape, informed decisions drive success. Housing and demographic insights provide a deeper understanding of your target market and the forces shaping it.

Identify and Target Prime Markets

Pinpoint areas with the greatest potential for growth based on demographic shifts, relocation trends, income levels, and housing demand.

Refine Product-Market Fit

Tailor your products and services to meet the specific needs and preferences of your target audience, enhancing market penetration.
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Optimize Marketing Strategies

Craft targeted campaigns that resonate with your ideal customers, maximizing your marketing ROI.
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Hire Strategically

Identify talent pools and understand the needs of the local workforce to optimize your hiring processes.

Forecast Demand

Identify talent pools and understand the needs of the local workforce to optimize your hiring processes.

Your Role, Your Insights. Now.

Instant, scalable housing & demographic data for every decision maker

Marketers

Develop precise marketing campaigns that effectively reach and engage specific demographic segments, driving higher conversion rates.

Leverage data on relocation patterns to tailor marketing efforts and capture new movers.

Diversity Lending Managers

Provide sales teams with insights into diverse demographic segments, helping them understand the unique needs and preferences of these groups.

Use homeownership rates to develop programs that support underrepresented groups in achieving homeownership.

Hiring Managers

Understand local demographic shifts and housing affordability to attract and retain top talent, ensuring a stable and satisfied workforce.

Utilize relocation trends to identify regions with a high influx of potential employees.

Executives

Analyze local housing and demographic trends to identify emerging markets and growth opportunities, guiding strategic expansion decisions.

Investors

Analyze housing and demographic trends to make informed decisions on where to allocate investment capital.

Identify emerging markets and growth opportunities based on local demographic shifts.

Risk Managers

Analyze housing and demographic trends to identify and mitigate risks associated with fair lending concerns and investment portfolios.

Monitor market conditions and demographic shifts to ensure the stability and resilience of financial operations.

Policy Analysts

Use demographic and housing data to craft policies that address current and future housing challenges.

Evaluate the potential impact of proposed policies on different demographic groups and housing markets.

Regulators

Use data insights to enforce policies and regulations that promote equitable housing practices

Local Governments

Use detailed housing and demographic insights to make informed decisions about land use, zoning, and urban development.

Develop and allocate resources for community services based on population growth and demographic changes.

Community Organizations

Use data to advocate for affordable housing and community development initiatives.

Design programs that address the specific needs of different demographic groups based on housing data.

Consultants

Provide clients with data-driven recommendations and strategies based on housing and demographic trends to improve their business outcomes.

Conduct thorough market analyses to help clients make informed decisions about entering or expanding within the housing market.

Students

Utilize housing and demographic data for academic research and analysis in fields such as economics, urban planning, and social sciences.

Gain practical experience and insights into real-world housing market dynamics, preparing for careers in the housing finance industry.

FAQs

Answers about Housing and Demographics Solutions from Polygon Research

Are there publications with housing and demographics data from Polygon Research?

Yes, there are several publications. For example, Fannie Mae used our insights in research about the diversity in the housing industry. NAHREP uses Polygon Research insights in their State of the Hispanic Homeownership Report (SHHR) and State of Hispanic Wealth Report (SHWR).

Do you blend the ACS, CPS, and ASEC data?

We do not blend these data sources. By subscribing to Polygon Research's Housing and Demographic solutions, you gain access to two apps - CensusVision and CPS Pivot.

What is the data source?

CensusVision is built on American Community Survey 1 Year public use micro area data (PUMS). CPS Pivot draws data from the Current Population Survey (CPS) and from the Annual Social and Economic Supplement (ASEC). We source the micro data from iPUMS. Depending on your subscription, you'll have different number of years.

Is there a difference between CensusVision and data published by the U.S. Census?

CensusVision is built on data published by the Census data. However, the data that can be accessed through the Census website interface is a combination of pre-summarized data in Census Tables and Census additional statistics available through Census' access to the entire survey data. In some instances this could create slight differences - for example, median age of specific demographics within a couple of months difference.

Do you calculate the margin of error?

We don't calculate the margin of error. Our apps are designed to drive instant analysis and data exploration which powers decision making. If you need to calculate the margin of error, send us an email to [email protected] for a custom quote.

Does CensusVision have insights about homeownership?

Yes, CensusVision has insights about homeownership rate. For example, you can instantly calculate the homeownership rate by race or ethnicity, by age, by veteran status, by geolocation, by property type, for movers, and much more.

How often is the data updated?

CPS is updated monthly. The ASEC is updated yearly - during the summer. The ACS data is updated once a year, typically in the fall-winter time frame.

Do you want to get a guide with use cases?

Fill out the form below to get access to our guide.

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