2024 Purchase Mortgage Originations by Borrower Age: Volumes, Growth & Shopping Behavior
2024 Rank Age of Applicant Originations YoY Borrower Shopping Index
1 25-34 945,802 0.3% 24.8%
2 35-44 757,466 1.8% 27.5%
3 45-54 448,837 -1.0% 28.4%
4 55-64 304,824 -1.3% 30.3%
5 <25 189,817 1.4% 24.2%
6 65-74 158,094 1.2% 32.0%
7 75+ 49,845 5.4% 35.6%
The chart shows 2024 home purchase (1-unit, 1st-lien, Primary Residence) mortgage originations (2.85M loans) across seven age groups, with YoY change and Borrower Shopping Index (BSI). BSI is the share of applications withdrawn or not accepted compared to closed loans —showing shopping behavior. Younger cohorts (<25, 25–34, 35–44) drive volume with lower BSI (24–27%), making them easier to convert; focus on acquisition via brand, rates, and digital funnels. Older cohorts (65–74, 75+) are smaller but growing faster and shop more (BSI 32–36%); focus on conversion with tailored products, clear value, and assisted experiences.
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