ARM Share for Home Purchases: An Analysis by Borrower Age Cohort (2024)

The chart maps 2024 home purchase loan volume (bars) against the adoption rate of Adjustable-Rate Mortgages (ARMs) (line) by borrower age.
The highest ARM adoption is 7%, found among "move-up" buyers in the 45-54 age range and also in the buyers 35-44 year old. This suggests more established buyers are more sophisticated and may use ARMs as a strategic tool to manage cash flow or increase purchasing power.
Strategic Implications for Marketing
This national trend highlights a clear opportunity for targeted marketing.
Segment: Marketing to the 35-44 and 45-54 cohort should focus on ARMs as a sophisticated financial instrument.
Educate: The 25-34 group is a massive, untapped market. Growth here requires an education-first approach to build trust in modern hybrid ARMs.
We recommend that analysts to replicate this analysis at a local MSA level, at the defined market area, or field of membership. Understanding your own ARM adoption patterns versus those of your competitors is key. Are you underperforming with Millennials in your core market? This data will pinpoint specific gaps and opportunities.
From Analysis to Action
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