Mississippi Mortgage Marketing Gap 2024: HMDA Applications vs Demographics Mix

Fair Lending
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Data Points

Race  Lenders  2024 Applications  People  2024 Applications Mix  People Mix  2024 Gap  Additional Applications to Close Gap  Market Penetration Ratio    White  529  54,052  1,658,893  65.24%  56.02%  9.22  -  3.26%    Black/African American  354  25,754  1,084,481  31.08%  36.62%  -5.54  4,588  2.37%    Other/2 or More Races  175  1,253  167,592  1.51%  5.66%  -4.15  3,436  0.75%    Asian  170  1,319  32,709  1.59%  1.10%  0.49  -  4.03%    American Indian  80  335  16,450  0.40%  0.56%  -0.15  125  2.04%    Pacific Islander  56  139  1,154  0.17%  0.04%  0.13  -  12.05%

Date Published:
July 30, 2025
Date Updated:
July 30, 2025
Chart type:
Table
Suggested Citation:
Polygon Research. “Marketing Risk by Applications — Mississippi, 2024.” HMDAVision dashboard, accessed 30 Jul 2025. Filters: Mississippi, all loan purposes, owner-occupied, HMDA 2024. Key metrics: Active lenders = 583; Total apps = 82,852; White gap = +9.22 pp; Black gap = -5.54 pp; Additional Black apps to parity = 4,588.
Key Insight and Commentary

This table compares 82,852 HMDA mortgage applications in 2024 from 583 MS lenders with the state’s 2.96 million residents. “Gap” shows the spread between each race’s share of apps and its Census share (green = over-penetration, red = shortfall).

  • White – 56 % of pop. vs 65 % of apps (+9.22 pp); 3.26 % penetration suggests saturation.
  • Black/African-American – 36.6 % pop. vs 31.1 % apps (-5.54 pp). Roughly 4,588 more apps would close the gap—biggest growth lane.
  • Other/Two-or-More Races – -4.15 pp (≈3,400 apps).
  • Asian +0.49 pp and Pacific Islander(slight surplus)
  • American Indian – -0.15 pp (small shortfall).

Strategic takeaway

Re-direct marketing digital ads, faith-based partnerships, realtor training - into areas with Black and multiracial households. Closing these gaps simultaneously reduces fair-lending risk and adds production in a margin-compressed market.

From Analysis to Action

This analysis provides a clear blueprint for how to uncover meaningful market dynamics. Its true power is unleashed when you apply this same methodology to your own local markets. Because all real estate is local, this granular approach is essential for crafting precise strategies that effectively address the unique conditions of each community.

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