Reasons for Moving in the US Relocation Drivers Ranked
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The long-standing #1 reason, “Wanted new or better housing”, has dropped to roughly 14% of all relocations, compared to 17.2% in 2021. High home prices, elevated mortgage rates, and rate/equity lock-in continue to suppress discretionary move-up buyers.
The new growth engines are necessity and life-stage triggers:
- Easier commute (largest absolute gainer)
- New job or job transfer
- Retirement (sharpest percentage surge)
- Health reasons
- Relationship with unmarried partner / change in marital status
Natural disaster-driven moves rose 25% to nearly 109,000 in the latest CPS ASEC, a modest but noteworthy uptick that lenders in climate-exposed regions (Florida, California, Texas Gulf Coast, Carolinas) should monitor closely for both origination opportunities and portfolio risk.
Purchase originations are increasingly tied to employment changes, retirement transitions, health events, and new partnerships rather than traditional equity-driven upgrades. Focus marketing, product design, and geographic allocation on relocation-heavy corridors, 62+ borrowers, co-borrower programs, and job-growth metros to capture the volume that is actually moving.
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