Why Americans Move: Top Drivers for Relocation in 2025

This chart, derived from microdata from the U.S. Census Bureau's Annual Social and Economic Supplement (ASEC) via IPUMS-CPS, provides a crucial snapshot of the motivations behind American mobility. It breaks down why people move into distinct categories, offering lenders and housing professionals a clear view of consumer priorities.

While a new job or transfer is a significant factor at 9.7%, it's eclipsed by the powerful draw of better living situations. The largest single reason for moving is the desire for new or better housing (13.6%). When combined with other housing-centric goals like seeking cheaper housing (9.3%) and the aspiration to transition from renting to owning (6.0%), it's clear that housing needs are the dominant force in the relocation market.

Life events also play a critical role. Establishing a new household (10.4%) and other family reasons (9.3%) are major triggers, underscoring the connection between household formation and housing demand.

For lenders, this data is actionable. It confirms that marketing and product development should not be solely focused on job relocators. Instead, a significant opportunity lies in targeting consumers at key life stages and those actively seeking to improve their housing situation.