How to Find Purchase Opportunity in Your Local Mortgage Market
Val Buresch, CMB
Founder
Polygon Research
What we'll cover in this webinar
In this session, you’ll learn how to:
Identify where purchase activity is actually forming in your local market—not just where volume used to be.
Separate signal from noise across borrower types (First-Time Buyers, investors, Non-QM) so you’re focusing on segments that still move the needle.
Understand how opportunity concentrates by geography and price point—and why different signals belong at different levels (ZIP, MSA, state).
Build a simple, repeatable monthly routine for scanning your market—using curated views of public mortgage, borrower, and economic data at the level where each signal is strongest.
Avoid the common trap of confusing “names,” lists, or point-in-time activity with durable, actionable opportunity.
Who this is for:
Mortgage marketing & growth leaders
Retail / production managers
Credit union mortgage teams
Strategy & market intelligence teams
Anyone responsible for “Where should we focus next?”
