How to Find Purchase Opportunity in Your Local Mortgage Market

In this session, you’ll learn how to:

• Identify where purchase activity is actually forming in your local market—not just where volume used to be.
• Separate signal from noise across borrower types (First-Time Buyers, investors, Non-QM) so you’re focusing on segments that still move the needle.
• Understand how opportunity concentrates by geography and price point—and why different signals belong at different levels (ZIP, MSA, state).
• Build a simple, repeatable monthly routine for scanning your market—using curated views of public mortgage, borrower, and economic data at the level where each signal is strongest.
• Avoid the common trap of confusing “names,” lists, or point-in-time activity with durable, actionable opportunity.

Who this is for:

• Mortgage marketing & growth leaders
• Retail / production managers
• Credit union mortgage teams
• Strategy & market intelligence teams
• Anyone responsible for “Where should we focus next?”