First-Time Homebuyer Share: Why NAR’s 21% and Agency’s 62% Tell Two Different Stories

Mortgage Markets
Demographics
Two pie charts side-by-side comparing NAR to Polygon Research
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Data Points
FTHB Repeat buyers NAR survey 21% 79% Polygon Pulse (MBS Pivot) 62% 38%
Date Published:
November 13, 2025
Date Updated:
November 13, 2025
Chart type:
Pie Chart
Suggested Citation:
Polygon Research, "First Time Homebuyer Share: June 2024-July 2025," Polygon Pulse - MBS Pivot (November 2025). Filters: Loan Purpose = Purchase; FTHB = First-Time, Not First-Time; Occupancy = Primary Residence. Ginnie Mae loans assumed Primary Residence.
Key Insight and Commentary

This chart highlights a critical discrepancy in how the first-time homebuyer (FTHB) market is measured, presenting two vastly different views of the same timeframe (June 2024-July 2025).

The NAR Survey (left) reports that FTHBs make up only 21% of primary residence purchases. Polygon Research's analysis of agency loan data (right), derived from our Polygon Pulse - MBS Pivot tool, shows that FTHBs account for 62% of all agency purchase loans.

Why the massive difference? The disparity stems from methodology. The NAR figure is a survey of recent buyers, which can be subject to sampling bias and recall issues. The Polygon data is an analysis of actual, closed agency loans (Fannie Mae, Freddie Mac, and Ginnie Mae).

Lenders who build their strategy around the 21% survey number may fundamentally misunderstand their core market. They risk under-investing in FTHB-focused products (like FHA/VA), down-payment assistance programs, and originator training.

The 62% figure from actual loan data provides a far more accurate picture of the fundable opportunity. It demonstrates that FTHBs are not a niche segment but the dominant force in the agency purchase market. Lenders should align their resources, product strategy, and marketing efforts with this 62% data-driven reality, to effectively capture their share of the market.

From Analysis to Action

This analysis provides a clear blueprint for how to uncover meaningful market dynamics. Its true power is unleashed when you apply this same methodology to your own local markets. Because all real estate is local, this granular approach is essential for crafting precise strategies that effectively address the unique conditions of each community.

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