VA & Veteran Market Report
Know your county's VA market.
Who's buying, who's lending and where it's quiet, ZIP by ZIP. Plus a 90-day plan.
Four-page PDF. One county. A secure download link.
Sample report
What's inside
The questions you already ask about your market, answered for one county.
Six views, four pages. Get the insight without subscribing.
01 / PEOPLE
Who are the veterans in my county?
Veterans and active-duty residents by generation, so you know whether your next conversation is with a first-time buyer, a growing family or a retiree.
02 / HOUSEHOLDS
Who rents, who owns, who owns free and clear?
A renter may be weighing a first purchase. An owner with a mortgage may be planning a move. Each needs a different conversation.
03 / LENDING
Is VA lending growing here?
Multi-year VA loan history, the purchase and refinance mix, and VA's share of all loans in the county.
04 / COMPETITION
Who's winning VA in my county?
The top loan officers and funders by VA loans and volume, plus the retail and broker split. See where you stand.
05 / GEOGRAPHY
Where is VA lending quiet?
VA loans per 1,000 veterans, ZIP by ZIP. Spot the areas below the county rate, then learn why before you plan outreach.
06 / ACTION
What do I do on Monday?
A 90-day plan that turns the findings into conversations with borrowers and referral partners, with a simple way to track what works.
Sources have different reporting periods. Read each figure with its stated source and date. Population estimates describe a community; they do not establish anyone's VA loan eligibility.
Sample report
See what's inside before you buy.
Get the four-page sample report. It uses a fictional county, so you can see every page and how to read it.
Put the report to work
Walk into every meeting knowing the local VA story.
For loan officers, branch managers and mortgage teams who serve veterans and military families.
Prep for your next realtor meeting
Bring the county's VA story: who's buying, who's lending and how the purchase mix is changing. Agents remember the loan officer who knows their market.
Pick outreach that fits your county
A county full of veteran renters calls for first-purchase education. One full of homeowners calls for a different talk. Let the numbers choose the topic.
Get your team on the same page
One report, one set of numbers and one 90-day plan for your branch or team.
Explore how local data supports mortgage referral partner conversations.
Veterans Day is November 11
Show up with local facts, not a stock photo.
Most loan officers post a thank-you. You can bring your community something useful, then keep the conversation going.
THIS WEEK
Share one local number
Post your county's veteran homeownership figure on Veterans Day. A real local number earns more attention than a flag graphic.
THIS WEEK
Call three agents
Bring them the county's VA purchase trend and ask how their veteran clients are doing. Become the agent's VA resource.
THIS WEEK
Plan a VA homebuying class
Use the renter count to decide whether a first-purchase class fits your county, and set a date with a partner.
NEXT 90 DAYS
Grow your VA market share
See where you rank among the county's VA loan officers today. Check again next quarter.
NEXT 90 DAYS
Work the quiet ZIP codes
Learn why VA activity is low in specific areas. Meet the agents, builders and veteran groups there.
NEXT 90 DAYS
Follow up with homeowners
Ask past clients and local owners about their plans, from a move to a payment review.
From county to conversation
One county. Four pages. Your next 90 days.
Pick a county, read it over coffee and choose your next moves.
1. Pick your county
Order the VA & Veteran Market Report on MortgageData.ai for $99.
2. Get your report
A secure link to your four-page PDF is emailed when the report is ready.
3. Make your moves
Choose two or three actions from the 90-day plan and share the report with your team.
Before you order
Common questions
Who is the VA & Veteran Market Report for?
Loan officers, branch managers and mortgage teams who want a county-level view of veteran households, VA lending and local competition. It also helps you prepare for conversations with real estate agents and community partners.
What do I receive for $99?
A four-page PDF for one county: veteran population by generation, renters and owners, VA lending history, the top loan officers and funders, ZIP-level activity and a 90-day plan.
How is the report delivered?
A secure PDF download link is emailed when your report is ready. Review the order details on MortgageData.ai before purchasing.
Does the report identify eligible borrowers or provide leads?
The report provides market-level analysis. Veteran and active-duty population estimates do not verify an individual's VA loan eligibility, entitlement or readiness to borrow. Use the findings for market understanding and inclusive outreach, rather than individual lending decisions.
Are all figures from the same reporting period?
No. The report combines sources with different reporting periods. Check the source and date attached to each view when comparing findings.
Where can I explore the broader mortgage market?
Start with local mortgage market opportunity for the wider county context. For a closer look at veteran households, read our analysis of military and veteran homeownership by generation, based on 2023 ACS data.
VA & Veteran Market Report
Know your county's VA market before your next conversation.
See who's winning VA, where it's quiet and what to do next.
Four-page PDF · $99 per county · Secure link emailed when ready